Archive for April, 2008
Edelman Trust Barometer
Sunday, April 27th, 2008I recently attended a BMA (Business Marketing Association) Chicago luncheon meeting, presented by Richard Edelman, CEO of Edelman PR, the world’s largest independent public relations agency.
Edelman spoke about findings from the ninth annual Edelman Trust Barometer:
- Business and non-governmental organizations (NGOs) are trusted more than government
- Young opinion elites show higher levels of trust in [...]
Spirit at Work
Thursday, April 10th, 2008I came across a review of a book, Spiritual Enterprise: Building Your Business In the Spirit of Service, by Lawrence Miller, which talks about the spiritual principles that lie behind all successful business organizations.
Specifically, Miller links the following principles with successful corporate practices:
• honesty and trustworthiness
• the spirit of service
• justice
• consultation
• unity
• moderation
• world citizenship
• universal education
“Honesty and trustworthiness are not only [...]