Marketing
The most valuable corporate asset
Tuesday, October 27th, 2009Companies are revamping their marketing and focusing on building credibility, due to increasing numbers of consumers who distrust business (see Edelman’s Trust Barometer 2009, Trust in business at 10-year low).
“The Great Trust Offensive,” 9/28/09 issue of Business Week, describes consumers’ attitude toward companies: “If you aren’t open with me, I won’t trust you.”