Communication
Four steps to create trust-building communications
Tuesday, June 1st, 2010Communication, that is, the lack of authentic, honest and credible communication, is at the heart of why some companies lose the trust of their employees, customers, suppliers, and often, the general public.
Leaders can create trust-building communications by following these four tips:
* Tell people what you know and don’t know. Then tell them when [...]
The most valuable corporate asset
Tuesday, October 27th, 2009Companies are revamping their marketing and focusing on building credibility, due to increasing numbers of consumers who distrust business (see Edelman’s Trust Barometer 2009, Trust in business at 10-year low).
“The Great Trust Offensive,” 9/28/09 issue of Business Week, describes consumers’ attitude toward companies: “If you aren’t open with me, I won’t trust you.”
Trust and relationships
Saturday, December 22nd, 2007The vision of Golin Harris, named PR Agency of the Year 2007 by The Holmes Report and Large Agency of the Year 2007 by PR Week Awards, is ” … building long-term partnerships based on mutual trust.” Al Golin, Founder and Chairman of Golin Harris, led the firm with this philosophy.
A culture of trust between [...]
Communication, change and trust
Monday, November 12th, 2007I recently had an opportunity to give a presentation as a guest speaker to a class, Designing Sustainable Strategy Change, for Northwestern University’s Master of Science in Learning & Organizational Change (MSLOC) program, Evanston, IL. I talked about the role of communication during a change process and explored the role of trust as an [...]
Business ethics, trust and communication
Wednesday, October 24th, 2007An article published by the American Management Association (AMA) referenced a global survey on business ethics conducted by the Human Resource Institute (HRI) and commissioned by the AMA.
The survey highlighted the fact that business ethics has both bottom-line and moral implications for business professionals. Survey respondents predicted that factors such as protecting a company’s [...]
Trust Me
Sunday, September 23rd, 2007 To create an environment of trust, business leaders need to be authentic, credible and in integrity – bringing actions and words, both verbal and written, into alignment. It’s about saying what you mean and meaning what you say, consistently living by clearly stated values, and delivering on promises.
Robert Bruce Shaw, author of Trust in [...]
Choose to Trust
Monday, July 9th, 2007Like everything else in life, trusting in a person, process or belief system is a choice. In business, trust is also a choice. Managers who choose to trust, value, respect and empower their employees will be rewarded with a motivated and productive workforce and greater profitability. Leaders who choose to communicate openly and honestly will [...]